** Adobe and Qualcomm said they are partnering with Humain, the artificial intelligence firm backed by Saudi Arabia's sovereign wealth fund, to help the AI company develop tools for generating content in Arabic and for the broader Middle East.
------------------------------------------------------------------------
Then this acquisition today
Adobe announced its acquisition of Semrush Holdings, Inc., a leading brand visibility platform, in an all-cash transaction valued at approximately $1.9 billion at $12.00 per share. Semrush provides powerful marketing solutions focused on data-driven generative engine optimization (GEO) and search engine optimization (SEO), helping brands enhance visibility and expand their audience reach. This acquisition complements Adobe's existing Digital Experience business by addressing the evolving marketing landscape shaped by generative AI.
Semrush's tools help marketers remain discoverable in AI-driven search environments such as those powered by large language models (LLMs) like ChatGPT and Google's Gemini, which are increasingly influential in how consumers find information, recommendations, and make purchase decisions. The platform has demonstrated strong enterprise growth, with notable customers including Amazon, JPMorgan Chase, and TikTok.
By integrating Semrush's capabilities with Adobe’s portfolio—such as Adobe Experience Manager (AEM), Adobe Analytics, and Adobe Brand Concierge—Adobe aims to offer marketers a comprehensive understanding of their brand presence across owned channels, AI-driven search, traditional search engines, and the broader web. This deal reinforces Adobe's position in the agentic AI era, helping marketers optimize brand visibility, customer engagement, and conversion rates amid a fundamental change in how the digital ecosystem functions.
Adobe sees this acquisition as unlocking GEO as a new growth channel alongside SEO, providing marketers with crucial insights and tools to thrive as generative AI reshapes consumer interactions and marketing strategies. |
