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Pacts Promise Cable News On Web
By Randy Whitestone
11:30 AM EDT
The mating of cable television, news and the World Wide Web is on.
Intel Corp. is adding weight to its Intercast Web broadcasting product. Today, the company announced a deal with CNBC that lets PC users watch cable television financial news while simultaneously accessing related text and graphics.
Separately, the @Home Network plans to allow subscribers to its high-speed cable Internet service to see large-screen, high-quality news segments from CNN.
CNN Interactive, the cable network's online news arm, will provide a news video-on-demand service for @Home users. @Home users will be able to access CNN video around the clock and display the material in a larger frame size than formats typically seen on the Internet.
Intel's Intercast product, a tuner card and software, will now be offered as an upgrade by Compaq Computer Corp.'s Compaq-at-Home marketing program, Intel said. Intercast is already available on Gateway 2000 Inc. PCs and at retailers such as CompUSA Inc. for about $100.
"It's ramping up," said Mariah Scott, Intercast marketing manager for Intel. The chip giant now has nine content deals with cable channels ESPN, Lifetime, MTV and the Weather Channel. CNBC is the first purely business channel; CNN was an original partner as a general news channel.
"We're platform-neutral - we just want viewers," said Peg Murphy, director of business development for NBC Interactive.
Viewers can get programming guides, lists of guests to be interviewed on shows like CNBC's Squawk Box, more in-depth stories on on-air subjects and customized stock portfolios.
EDS Corp. is helping customize the CNBC Intercast applications and
presentation through its C2O Internet consulting division.
Intel also believes in high-speed cable as a means of delivering video to Internet users. It is an investor in @Home Inc. |
