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Non-Tech : Any info about Iomega (IOM)?
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To: Christopher Charles Milas who wrote (7897)9/27/1996 1:08:00 PM
From: Trakker   of 58324
 
Christopher,

First I completely agree with your future product statement. I jsut keep looking to Iomega's positioning as the provider of personal storage solutions and try to determine what "personal storage" means to IOMG. Hopefully they are looking at other technology and possible iterations. but, I don't feel Zip will be obsolete (the Zip100 will be by then), but the brand Zip has the potential to be huge if it can cross over to things like digital photography, gaming, etc...

On your point about:

"This will help build brand recognition, but I feel that by the time most of these students reach a point where they would actually buy a ZIP drive, the ZIP will already be obsoleted."

I'm looking at it as a two pronged strategy:

1. You sell administrators and teachers on Zip drives by showing penetration and benefits of use. They see the light and install Zips in their labs, and then ask parents to pay a computer lab fee that would include a zip disk for each student, with additional disks available for sale at special education prices.

2. IOMG continues its march in the home computing market, creating brand awarness leading to brand desire with the parents to make sure they are buying ZipReady PC's this XMAS or they purchase an external Zip this XMAS for the PC they already own. Then you have compatibility with Johnny's school, Mommy's office, and Daddy's home business. All the family has their own Zip disks that contains their personal "stuff"

just a thought
trakker
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