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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium
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To: Kimberly Lee who wrote ()2/25/2000 11:48:00 AM
From: taffard   of 108040
 
DCPCF DCPC's B2B Platform Targets Penetration of PRC's Grassroots
Market

PR Newswire - February 25, 2000 08:53

Establishes PC Stations or Set-Top Boxes at Railroad Stations and Corner Stores in China

HONG KONG, Feb. 25 /PRNewswire/ -- Hong Kong-based Dransfield China Paper Corporation
("DCPC") (Nasdaq: DCPCF) announced that it will extend the reach of its B2B electronic platform to
viewers with the establishment of personal computer (PC) stations or set-top boxes at the 4,000 railroad
stations in China and at over 1 million corner stores throughout the country over five years.

Mr. Horace Yao, Deputy Chairman and Chief Executive Officer of DCPC, said, "Railroad stations and
corner stores are the largest outlets for consumers in China. In view of this unique feature of the Chinese
market, we aim to penetrate the grassroots market, educating and establishing early loyalty through the set-up
of these complimentary PCs on loan with an option to purchase. When a critical mass is reached, store
owners are then required to sign up on an installment basis."

"Actually our B2B electronic platform will not only act as a transaction intermediary, but also serve as a
catalog for product information and advertising. It will be very similar to Sears' catalog stores except that the
catalog will be placed on the PCs and its contents will be designed and provided by the seller
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