Ascend Announces New "Service In A Box" Model for Customers Buying Support Contracts Through Distributors and Resellers; New Advantage-Pak Services Bring Lower Costs, Consistent Q
Business Wire via Dow Jones
ALAMEDA, Calif.--(BUSINESS WIRE)--Aug. 4, 1997--Ascend Communications, Inc. (NASDAQ:ASND) today introduced a new service program that will make it easier for customers to purchase support for Ascend equipment through third-party resellers and distributors. The Advantage-Pak Services are pre-packaged service plans that simplify everything from registration to line provisioning, all at a low price and with uniform quality. Advantage-Pak gives customers the confidence of getting support directly from Ascend regardless of where they purchase their equipment.
"With the complexity of today's networking environments, choosing support plans is almost as complicated as choosing equipment," said John Pohl, manager, service marketing. "Our Advantage-Pak Services take the guesswork and inconsistency out of buying support plans through a multi-tier distribution network. Customers get the best combination of quality products and quality service right out of the box."
Ascend has designed the program to be attractive to distributors and resellers as well as to customers buying service contracts. Many channel partners have limited or no support capabilities or they have customers located so far away that it makes support unprofitable. The Advantage-Pak program makes it possible to increase profit margins and customer satisfaction without increasing support costs.
Advantage-Pak Services are available for all MAX and Pipeline customers and can be purchased as either one-year or three-year programs. Additionally, Advantage Pak offers multiple service programs to address various support requirements such as on-site installation, premium remote support (including 24x7 priority technical support, overnight advance replacement services, software support and authorized on-line web access) and standard or priority on-site maintenance (including all parts, labor, travel and expenses, priority technical support and authorized on-line Web Access).
Availability
Advantage-Pak Services will be available to customers in North America in August 1997.
About Ascend Communications
Ascend Communications, Inc. develops, manufactures and sells wide area networking solutions for telecommunications carriers, Internet service providers and corporate customers worldwide. For more information about Ascend and its products, please visit the Ascend web site at ascend.com , or e-mail info@ascend.com .
Ascend is headquartered at One Ascend Plaza, 1701 Harbor Bay Parkway, Alameda, California 94502. Phone: 800/ASCEND4; Fax 510/814-2300; E-mail: info@ascend.com .
CONTACT: Gallagher PR Shannon Malliet, 510/747-2254 smalliet@ascend.com
08:13 EDT AUGUST 4, 1997
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