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Technology Stocks : Apple Inc.

AAPL 277.96

-0.3%

Dec 8 3:59 PM EST

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To: Dr. Id who wrote (7957)	1/24/1998 11:57:00 AM
From: David Kuspa	Read Replies (1) of 213174

Don't count on the media letting up on Apple any time soon. Reuters has a history of releasing and re-releasing old negative info on Apple. Last June, the story of Steve Jobs selling all his shares was re-released about 2 weeks later. It was deja vu all over again. Some people wondered if he had re-purchased shares and then sold again. It was as if the original news reports didn't generate enough publicity so the Apple bashers put it out there again. The second time it got more attention. Go here if you want to refresh your memory: Message 1620059 On July 3, 1997, Reuters re-released the identical story "Apple Struggles, Its Stock At a 12-year Low" WORD FOR WORD, 4 days later. During the 3Q97 conference call, Fred Mossberg of the Wall Street Journal got on his soapbox and made a speech to the Apple execs about the "dangerous territory" that Apple was in due to a declining revenue base. It was said in a vehement tone and was not what I would call good investigative reporting: Message 1735791 After a couple of searches, I could not locate a story published by Reuters before yesterday on Apple's eroding marketshare from the December 5, 1997 10k, but yesterday's release was at the very least outdated. It just makes you wonder again what the agendas are with these media sources. It will be interesting to see if the Wall Street Journal picks this up and publishes it in the coming days. I don't think a return to profitability for one quarter is going to make this stuff go away. Go here if you want to read my April Fools press release parody from last year, which unfortunately was mistaken for the real thing by some posters (proof of how many of us had gotten used to the extreme adjectives used by these biased reporters when talking about Apple): Message 1117071 D. Kuspa

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