SmarTire (SMTR) -- Tire monitoring for saftey and economy Message Board

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Non-Tech : SmarTire (SMTR) -- Tire monitoring for saftey and economy

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To: Kirk Moffitt who wrote (7)	12/13/1999 3:11:00 PM
From: Kirk Moffitt	of 18

The problem is that the previous message provides several links to press releases and one SEC note, but NO articles in newspapers or magazines. While it's good to put out relevant press releases, the real job of the PR firm is to get ink. Newspapers and magazines don't automatically publish releases, and especially don't if the story is not familiar. If I were SmarTire, I would expect mention in the auto section of the L.A. Times, and other major newspapers, as well as at least some sidebars in the automotive magazines, plus some mention in industry trade rags.

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