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Strategies & Market Trends : Far East Markets - Taiwan, Korea, Hong Kong, China and India
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From: BigSwingingD3/23/2005 7:24:49 PM
   of 30
 
Discount carrier will be hitting Korean airspace in the near future. Hansung Airlines could get approval from authorities as early as this week.

Company's plans are very simple, no surprise.

1) Cheap fares : Offer 40~60% discounts to Korean or Asiana using small airports.

2) Economics : The plane that is planned (ATR72 turboprop model) needs only 40% load factor to breakeven. Low cost business model.

3) Safety : Korean & Asiana say that the turboprop plane is noisier and safety is not proven. Hansung says NTSB study shows that accident rate on prop planes is 1/3 of jet planes.

4) Routes : Will look @ domestic routes for now. Plans expanding to short haul international routes to China and Japan.
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