guess who is spending big on advertising? qxl at 4th over msft....
Bertelsmann is internet's big spender
John Cassy
Friday October 22, 1999
German media group Bertelsmann is the leading internet advertiser in the UK, according to new data from Fletcher Research.
The figures show that the world's third-largest media concern spent œ74,000 on online advertising during July, overtaking Microsoft which led the field in June. Bertelsmann spent marginally more than IBM (œ73,000), with Dell Computer (œ72,000), online auction house QXL (œ64,000) and Microsoft (œ61,000) the next heaviest spenders.
Pearson, Amazon, WH Smith, Hewlett Packard and Volkswagen were the other top 10 advertisers.
Expenditure for July was significantly down on June, reflecting a general slowdown in advertising in the holiday period, a Fletcher spokesman said. But figures for August and September are expected to show a significant increase in advertising spend following the arrival of several new internet service providers and web flotations.
Analysts say the increased use of computers and the internet by women is slowly drawing traditional consumer goods advertisers to the internet and eroding the dominance of computer and financial services advertisers. The European online advertising market is expected to reach œ323m this year, rising to œ1bn by 2001 and œ3.6bn by 2004, according to online advertising company 24/7 Media Inc. |
