TCBG: Now, this is a good release.
Jimbo
(PR NEWSWIRE) DJ: The Children's Beverage Group, Inc. Expands Agreement Wi
DJ: The Children's Beverage Group, Inc. Expands Agreement With Cliffstar
Corporation
NORTHBROOK, Ill., July 24 /PRNewswire/ -- The Children's Beverage Group,
Inc. (OTC Bulletin Board: TCBG) has expanded their, agreement with Cliffstar
Corporation to include sales and marketing rights.
TCBG and Cliffstar Corporation have come to an agreement to allow Cliffstar,
in concert with TCBG to sell nationwide into all major mass merchandisers
and grocery chains, their exclusive "Rip It Sip It(TM)" no-spill pouch in
10% juice drinks and pure flavored spring water. Additionally, Cliffstar
will manufacture, sell and market an expanded line of pouched products,
which will include 100% fruit juice drink, citrus product and cranberry
blends.
The agreement allows Cliffstar to access TCBG manufacturing capacity to
produce these additional products. TCBG sales generated by these items are
expected to exceed $10 million in 1999, and would be in addition to royalty
fees paid on the unique patent-pending pouch.
Sean P. McGirr, Senior Executive Vice President of Cliffstar Corporation
stated, "By expanding the product line up to include juices such as Apple,
Grape, and Orange, we will be offering the consumer the product variety they
have demanded. The future potential of this package should be very exciting
to anyone marketing beverages to children."
Jon Darmstadter, President, CEO of TCBG states, "We are most excited about
this growing alliance with Cliffstar, as we have the largest seller of
private label juice products in America poised to sell and market what will
become the largest private label kids drink in America. Additionally, we get
the benefit of an expanded product line, royalties on our own pouch and a
greater acceptance in the marketplace of the dynamic growing, pouch
customer."
The Children's Beverage Group is a unique beverage company directed at the
billion dollar plus children's beverage market. Established in 1995, the
Company's mission and goal has been to create cutting-edge products using
the latest in packaging technology under its trademarked "BrainForest(TM)"
spring water and fruit juice product line. It features a patent-pending,
self-contained fluid-dispensing system known in the trade as the "Rip It Sip
It(TM)" system. The Company's products will be marketed this fall by
national retailers like Wal-Mart (NYSE: WMT) and Winn-Dixie (NYSE: WIN).
/CONTACT: The Children's Beverage Group, Inc., 888-338-3367/
09:30 EDT
*** end of story *** |
