Bruce D,
You may want to look at previous postings (including #749) where I discussed the products that Warp 10 was focusing on. We also have issued press releases stating our position on ATM hardware solutions.
Your second question could be interpreted two ways, so I will answer both:
1) The prospects that offer Warp 10 the greatest potential, currently and for the near term, are regional resellers with established supplier relationships in the graphic arts / pre-press market segments. More specifically those resellers already offer "digital" solutions to their customers and Warp 10's System Accelerator presents an opportunity to them of added-value to existing product lines and/or added-value in complementary revenue from integration and services.
2) The end-users of Warp 10's System Accelerator products that offer the greatest potential are production facilities that consistently capture, create, edit, layout, proof and output images for their process printing needs. Those include ad agencies, pre-press production facilities, newspapers, magazines, printers, digital photography & stock photography houses, design studios, graphic artists, software imaging companies, and service bureaus (among others). While some of our other products could be used in other market segments or industries, we are focusing on the production processes of graphic arts / pre-press since they are the most significant users of rich-content data where our compression technologies and workflow capabilities provide a viable return on investment and an acquisition strategy that is complementary to their existing workflows.
We are also introducing new products in the near future that will expand our market potential to include virtually all types of rich-content data users. An example is WarpRes, and the announced relationship with Art Museum Network (AMN) in the creation of an OEM product called MuseumRes for viewing art works via the Internet with user-selectable parameters that significantly speed up the process of downloading image data.
Andy. |
