Adsmart Appoints Barbara Kaczynski, Chief Financial Officer -- Former VP of Finance for Time, Inc. Joins Fast-growing Online Advertising Network
BUSINESS WIRE - May 10, 1999 11:14
ANDOVER, MASS. (May 10) BUSINESS WIRE -May 10, 1999--Adsmart (http://www.adsmart.net), a majority-owned subsidiary of CMGI, Inc., today announced that Barbara Kaczynski has joined as Chief Financial Officer. Most recently Ms. Kaczynski was Vice President of Finance and Controller for Time Inc., the $4 billion publishing and entertainment subsidiary of Time Warner, Inc. At Adsmart, Ms. Kaczynski will be responsible for the overall financial growth of the company and will manage relationships with key investment bankers and financial analysts.
"Barbara's expertise in strategic financial planning will be crucial to Adsmart as we continue to rapidly develop and expand our organization," said John Federman, Chairman and CEO of Adsmart. "Her extensive experience and well-established relationships within the investment community will allow us to work closely with financial analysts and investors and manage our tremendous corporate growth."
Ms. Kaczynski brings to Adsmart more than 20 years in financial management, as well as extensive merger, acquisition, start-up and joint venture experience. In addition to her work at Time, Ms. Kaczynski has been instrumental in several early-stage Internet ventures, including Pathfinder and Roadrunner. Prior to Time, Ms. Kaczynski was also a manager at Consolidated Edison Company of New York and a senior accountant at Price Waterhouse.
"Adsmart represents a terrific opportunity for me because of its strong financial growth in recent months," said Kacyznski. "With the acquisition of 2CAN Media and the addition of many new brand name Web sites to its network, Adsmart is poised to be a major player in the online advertising business, and I'm excited to be joining the company during such a critical time."
Ms. Kaczynski received her M.B.A at New York University's Stern School of Business Administration and her B.S. at Manhattan College. She is also a Certified Public Accountant. About Adsmart
Adsmart (http://www.adsmart.net), a majority-owned subsidiary of CMGI, Inc., is an online advertising network comprised of more than 200 Web sites totaling 1.2 billion monthly impressions. Adsmart's mission is to combine the branding power of traditional media with the precision and interactivity of new media to provide effective marketing opportunities for advertisers, and a profitable advertising revenue stream for Web publishers. Adsmart is headquartered in Andover, MA with more than 65 full-time salespeople in the six major advertising markets: New York, Chicago, Detroit, Los Angeles, Boston and San Francisco.
Corporate headquarters is located at 100 Brickstone Square, 5th Floor, Andover, MA 01810. Telephone: 888-559-8222. Fax: 978-684-3618. Additional information is available on the company's Web site adsmart.net
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