<<My take: Stanford has lost his mind.>>
Mike,
One definition for insanity is doing the same thing over and over again expecting different results. That being the case, you're right.
Crane failed miserably with the Archistrat 4s. Tens of millions of dollars invested, yet sales (or barter) of only hundreds. The bottom line was that artsy, overpriced, modular PCs/servers didn't sell. What is "Rock City"? Yet another artsy, overpriced, modular PC, but this time, the target customer base is even more limited. How many GenX'rs are looking for "lifestyle appliances" for up to $12,000? The development of the "Rock City" concept occurred as early as 1994, at Crane's insistence, with absolutely no marketing studies were ever being done. Likewise, the Archistrat 4s/4b development occurred as early as 1992, at Crane's insistence, with absolutely no marketing studies ever being done.
Yes, this will be yet another significant failure for Crane and Panda in 1998!
Happy shorting,
Ryan |
