AQCB - AquaClara Announces Marketing & Distribution Agreement With Williams Family
CLEARWATER, Fla., Mar 12, 2001 /PRNewswire via COMTEX/ -- AquaClara Bottling &
Distribution, Inc. (OTC Bulletin Board: AQCB) announced today a marketing and
distribution agreement with South Florida's Williams family -- professional
tennis players and Olympic gold medalists Venus and Serena Williams and their
father, Richard Williams. The agreement establishes the new AquaClara marketing
brand -- SerVen Rich (derived from "Ser"ena, "Ven"us and "Rich"ard Williams).
The water features 800 percent more oxygen than ordinary water, and it is one of
the purest bottled waters on the market, with purity levels equivalent to those
of distilled water, but without the bland taste.
"It's the water my daughters, Serena and Venus, rely on during their training,"
Richard Williams said. "It offers them the oxygen they need while on the court,
as well as water without that bitter after taste. It's our preference."
"Our primary interest has always been quality, and there's no room for
compromise on quality," he added. "Because of our interest in the product's
healthy benefits and understanding of athletes' needs, we wanted to develop and
market our own brand."
Richard Williams will act as celebrity spokesperson for the SerVen Rich brand,
and SerVen Rich will be master distributors for the product.
"We've finally assembled all the right players to take our message and product
to the world marketplace," says Doug Cifers, Aqua Clara's Chairman of the Board.
"We couldn't be more pleased."
Aqua Clara's bottling and purification plant has already begun production of the
water for this partnership, as well as plans for expansion -- beginning with
plans for a sister plant -- to fulfill the volume of orders for the SerVen Rich
brand anticipated for worldwide distribution. Shipments began leaving the
Clearwater plant last week.
The agreement was a culmination of meetings between Cifers, Aqua Clara President
Jack Plunkett, Mr. Williams and Don Butler of SerVen Rich, Inc.
"We've always known Aqua Clara water has excellent benefits for energy, health
and life. We're excited that the Williamses have discovered the water's benefits
and joined in our marketing and distribution plans," AquaClara President Jack
Plunkett said.
AquaClara's oxygenated water also has been endorsed by other celebrities,
including Fox and HBO NFL commentator and former Cincinnati Bengals player Cris
Collinsworth, and Larry Pendleton, President of the Florida Sports Foundation,
and the Florida Department of Agriculture.
In addition to distribution and marketing plans, SerVen Rich and AquaClara both
plan to donate a portion of the brand's proceeds to charitable organizations,
such as the Cris Collinsworth Foundation for the prevention of substance abuse;
Children's Legal Aid Society which reunites kidnapped children with their
parents; and the Williams family's worldwide tennis camps and alternative
lifestyle programs to keep children off the streets and on the right track
through sports and positive mental reinforcement.
A press conference with Richard Williams, Florida Sports Foundation's Pendleton,
Aqua Clara's Plunkett and Cifers, and Cris Collinsworth will be held in the next
few weeks. The SerVen Rich label and distribution plans will be unveiled at that
conference. Details on the press conference will be announced shortly.
For more information, contact:
www.aquaclara.com or
Jack Plunkett, Aqua Clara President/CEO 800-864-4522
Doug Cifers, Aqua Clara Chairman of the Board 407-816-9596
Don Butler, SerVen Rich, Inc. 800-864-4522
SOURCE AquaClara Bottling & Distribution, Inc.
CONTACT: Jack Plunkett, President-CEO, 800-864-4522, or Doug Cifers,
Chairman of the Board, 407-816-9596, both of AquaClara; or Do
Butler for
SerVen Rich, 800-864-4522
URL: aquaclara.com |
