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Technology Stocks : Western Digital (WDC)

WDC 181.95

+7.3%

Dec 10 3:59 PM EST

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To: Pierre-X who wrote (8165)	12/12/1997 1:43:00 AM
From: Craig Freeman	of 11057

Pierre-X, great Harvard Business School analysis. IMHO, the answer is to differentiate your product through marketing. Silismirf products are promoted as better, more reliable, faster, tastier, more hip, etc. The other guys' products are portrayed as somehow deficient and/or defective. You then RAISE your prices as proof that your product is best and pay stores the difference to put your products on the front lines (spiffs, co-op ads, etc.) Spend enough ad money, fast enough, and your competitors are meat. Craig

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