Apple to air on ABC tonight!!! At last, a TV commercial!
here's copy of two news clips:
CUPERTINO, Calif., Feb. 4 /PRNewswire/ -- Apple Computer, Inc. today announced it is launching a 30 second television commercial, as part of its "Think different" advertising campaign, scheduled to air several times during ABC's prime time line-up tonight beginning at 8:00 p.m. PST.
"This is the first new television spot since the launch of our ground breaking 'Think different' campaign," said Steve Jobs, Apple's interim CEO. "This commercial gets to the core of why customers should be buying Apple products."....
CUPERTINO, Calif., Feb. 5 /PRNewswire/ -- Apple Computer, Inc. (Nasdaq: AAPL) yesterday launched a new 30-second television commercial that highlights the superior speed of Apple's Macintosh G3 computer systems. The "snail" commercial states that Macintosh computers based on the new PowerPC G3 chip are up to twice as fast as computers based on Intel's Pentium II chip, based on BYTEMARK tests independently developed by industry-trusted BYTE magazine.
"Our Macintosh G3 computers are up to twice as fast as Intel Pentium II-based computers, and we want the world to know," said Steve Jobs, Apple's interim CEO. "Sales of our Macintosh G3 computers have exceeded our expectations so far, and we want to build on that momentum."
The commercial, which aired during ABC's prime time line-up on Wednesday evening, will air again tonight during NBC's prime time line-up beginning at about 8 p.m. PST. The advertising campaign is expected to run for several weeks, and will also feature print. The media schedule for the campaign may be found at apple.com.
The campaign builds on the original "Think different" brand campaign and continues the successful new collaboration of work by Apple and TBWA Chiat/Day. Their previous collaboration produced many award winning ads, including the CLIO winner "1984" ad which has been voted the best ad of all time by advertising professionals.
Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.
-Bell. |
