WDC/Sandisk Corporation Message Board

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Technology Stocks : WDC/Sandisk Corporation

WDC 180.91

+6.7%

3:13 PM EST

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To: Artslaw who wrote (8259)	11/30/1999 3:48:00 PM
From: Art Bechhoefer	of 60323

Well, it's not what I'd call a glamorous announcement, but considering that they are probably selling everything they make, do they need to spend much effort on retail? On the other hand, if they really want to expand retail sales in order to take advantage of the higher markup, then they should be more aggressive, particularly on sales made through their OWN store. I'm not sure what the strategy is here. Do they want to flood the market with SNDK flash memory and make the name SanDisk a well recognized brand, or do they simply want to stay in the background and be mainly an OEM manufacturer? Looking at other examples of establishing a brand, it appears that to do this in an effective way would require a marketing effort that is HUGE by comparison with the existing situation, and one which would seriously reduce short term profits.

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