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Technology Stocks : Apple Inc.

AAPL 259.35

+0.1%

Jan 9 9:30 AM EST

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To: Benjamin Ostrom who wrote (826)	1/7/1997 10:08:00 PM
From: Rich Wlezien	of 213181

Ben -- Thanks for the positive quotes. However, I would suggest one change: > These perceptions must be vetted out. I think what you really meant was mis-perceptions. My personal experience is in a very large organization that is heavily Macintosh based, and our experience is that we tend to be more compatible with files from outside sources than PC's. I can read just about anything my PC based colleagues send me. The real issue is cost of ownership, and that is where the Macintosh pays-off in real hard $$. In my department we have 50 Macs which are used for everything from office work to running labs. We can support this entire system with one half-time systems administrator whose main job is to run the system backups. I challenge any organization to support 50 PC's with one person working 2 days a week. Our maintenance costs are so low that originally nobody believed us. The bottom line is that most organizations do not factor staffing into their ownership costs and only consider upfront hardware expenses. Software installation is a breeze. We can move to new systems with virtually no impact (other than the speed increase). We move the netwrok connection and external drives, and we are up and running in minutes. Networking and connectivity are totally painless. The bottom line is that these machines save us substantial amounts of money. What are the problems? Late arrival of new software -- this is a BIG issue. System stability is not what it used to be -- this is something that Apple is definitely addressing. The system has to be rock solid. The biggest issue here appears to be extension conflicts. The other is bad press. I don't know of any other system that sustains so many potshots. It is amazing to me that its system is considered outdated because it is no longer years ahead of the competition (just a little ahead, and in some areas a little behind). Unfortunately I think some of the less sophisticated PC users have a need to trash the Macs just to convince themselves that taking 2 days to install a printer is the correct way to do things. Check-out some of the voting for top web sites. The surprising thing is that Mac sites are consistently rated among the best. If the Mac has such a small fraction of the market, who is visiting all these sites? Could it mean (gasp) that the Mac is ahead of the pack in integrating with the internet? Maybe the empty CompUSA shelves are a POSITIVE harbinger. Please excuse the cheerleading -- I'm tired of some of the trash-talk by some of the "baiters" in this area. -- Rich

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