Nu Skin (NYSE:NUS) sets expansion into Brazil for Nov
Reuters, Monday, September 21, 1998 at 13:58
PROVO Utah, Sept 21 (Reuters) - Nu Skin Enterprises, a direct marketer of beauty products, said it will take the first step into the South American market and begin selling products in Brazil Nov. 11. "Brazil is not only the third largest direct selling market in the world but also a very strong personal care products market," Steve Lund, chief executive officer said in a statement. The company also may begin manufacturing some of its products in Brazil, Lund added. About 20 percent of personal care products in Brazil are sold via direct marketing, the company said. The company, which markets its products in Europe, the Pacific and Asia. Japan is its biggest market. In June, the company suffered a loss in revenues for its second quarter because of the sinking yen. That followed with an expansion into Scandinavia.
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