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Microcap & Penny Stocks : Fonar - Where is it going?
FONR 18.52-0.2%Jan 2 3:59 PM EST
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To: Patricia L. Clews who wrote (8393)2/2/1998 5:22:00 PM
From: Linda Kaplan   of 19354
 
Patti,

Yes, the RSNA was advertising. But advertising studies show that more than one exposure is important to close sales, and Fonar hasn't followed up, as far as we know. So they could lose their momentum from the show without additional advertising.

As has already been pointed out, the percentage of sales usually coming from leads is not that high, so they probably do need additional advertising.

Linda
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