Ryan,
My Opinion,
McD's was an excellent growth stock in the 70's and 80's. Children were addicted to its food, atmosphere, and its menu. It was a nice family outing.
At present, McD's did research and determined that children/teens eat at fast food restaurants, on average, a little more than 1 time per week; however, ADULTS, eat at fast food restaurants, on average, 2-3 times per week, with many eating out every day at lunch.
This was the reason behind the Arch deluxe - remember McD's ill fated "Ronald has grown up" campaign with Ronald McD in nightclubs and sad childen on billboards.
This is also why Wendy's has been kicking McD's A$$. Wendy's has it all for adults - a lean cuissene (sp?) - an excellent salad bar, potatoes, pitas, chicken breasts sandwiches - and all the FAT if you want that - red meat, bacon and cheese. Dave Thomas is no fool - he ain't spending jack on a McLean seaweed burger like McD's - he knows Americans talk health, yet order a supersize bacon double cheeseburger, fries, and a DIET coke for lunch.
McD' growth is overseas as it has already saturated the U.S. and same store sales growth, IMHO, is dead.
BOST, IMHO is unquestionably the better investment. Don't let a stock price declind frighten you. Find out WHY the price has dropped. Check out BOST revenue and earning growth. As I stated above, it has a 93 on IBD - that in the top 7% of all public stocks. Yet it trades at a discount p/e as it fell out of favor momentumwise.
In BOST case, they were growing too fast, storewise, and its incredible momentum slowed, and, with its Boston carver's lunch sandwiches, is was going after the wrong target niche. The Co has addressed that and is returning to its roots.
If buying a stock after a sharp price decline is not you game - try Wendy's over Mc"D anytime. Also if RISK is a factor in your decision, check how BOST acted in recent market volatility in comparaion with other candidates.
One last comment - I like BOST at this price and at this time. I, as many here, have been here before. The stock drops, I sell with the other lemming, and one quarter later it slowly is accumulated with 1/4s and 1/2s gains per week as the big boys load up. Then the analys recommend it and it come back into favor. This is how I learned to trade PAIR.
Please note, I posted to this thread as BOST met the thread's PEG topic. My real long term hold is UTI - a oil driller which simply won't stop and is yet to be discovered by the institutions due to its small float. I also have substanitial Y2k (SYNT and IMRS) exposure where I am waiting to cash in when jane and joe public realize this problem is real.
IMHO
Stephen
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