These guys used to be called Data Translation, the creators of "Broadway", and they are a CUBE customer...................
BW1201 JAN 06,1997 6:18 PACIFIC 09:18 EASTERN
( BW)(MEDIA-100)(MDEA) Media 100 ships new product line launching
price/performance revolution on digital video market
Business Editors
SAN FRANCISCO--(BUSINESS WIRE)--Jan. 7, 1997--MACWORLD Expo
Booth #3847/North--
MEDIA 100 le First Complete Real-Time Digital Video System Under
$6,000
Media 100 Inc. (NASDAQ: MDEA), developer of the world's most
popular online digital video systems, today redefined
price/performance metrics for the digital video industry by shipping
six new Media 100 digital video products that deliver productivity,
performance and broadcast-quality results at unprecedented low
prices. This new product line makes online digital video accessible
to the broad emerging market of digital program authors.
Each Media 100 product is based on Media 100 Inc.'s Vincent 601
digital video engine, the only personal computer-based platform to
support broadcast-standard YUV color space 4:2:2 digital component
signal processing. Nearly 10,000 Media 100 systems are installed
worldwide in broadcast facilities, educational institutions,
corporations, independent production facilities, and in national and
local government.
The new product line comprises six separate and distinct digital
video systems: Media 100 qx, broadcast quality for QuickTime; Media
100 qx with component for QuickTime users with component VTRs; Media
100 le, real-time productivity; Media 100 lx, component image quality
and real-time productivity; Media 100 xe, real-time graphics
performance; and Media 100 xs, real-time effects productivity and
unrivaled image quality.
"The new Media 100 product line rewrites the rules for
price/performance in the digital video industry," said John
Molinari, chief executive officer, Media 100 Inc. "We are making
Media 100's broadcast-quality performance accessible to a broad
market of program authors with applications as diverse as
broadcasting, video game authoring, medical imaging, interactive
training and law enforcement."
"Through its unique support for Apple QuickTime and its powerful
price/performance combination, Media 100's new digital media
authoring systems deliver unprecedented value," said Carlos
Montalvo, vice president, Interactive Media Group, Apple Computer.
"Working together, Apple Computer and Media 100 Inc. are making it
possible for more and more people to create high-quality programming
for video, broadcast, CD-ROM and the Internet."
MEDIA 100 Product Line: Price/Performance Value
Now shipping worldwide, the Media 100 line of digital video systems
includes (all prices Anticipated Street Price/USA):
MEDIA 100 qx ($3,995)
The only broadcast-quality QuickTime digital video system.
Priced under $4,000 Media 100 qx uniquely combines the productivity
of Adobe Premiere software with the power and quality of Media 100's
Vincent 601 digital video engine. This low-cost, high-performance
system is fully compatible with and able to be upgraded to the rest
of the Media 100 product line.
MEDIA 100 qx with Component ($5,795)
Component image quality for QuickTime. This system delivers
Media 100 YUV color space 4:2:2 digital component signal processing.
It is ideal for QuickTime-centric program authors composing
animation, multimedia production, Internet publishing and corporate
video.
MEDIA 100 le ($5,995)
The first complete digital video system with real-time editing,
effects and playback for under $6,000. Media 100 le delivers
real-time editing and playback performance, JPEG 4:1 compression (150
kb/frame NTSC, 180 kb/frame PAL), real-time preview dissolve,
real-time preview motion effects and real-time color effects and a
completely integrated character generator. Media 100 le is ideal for
program authors in event videography, corporations and educational
institutions.
MEDIA 100 lx ($9,995)
A real-time component digital video system for under $10,000 with
features unavailable in competitive systems at twice the price.
Media 100 lx delivers high-quality component output and increased
productivity with batch redigitizing, real-time waveform
monitor/vectorscope and a rack-mountable junction box. Media 100 lx
is well-suited for program authors in corporate video and multimedia
production.
MEDIA 100 xe ($14,995)
A professional real-time graphics digital video system. Media
100 xe features real-time static titling and keying of PICTs with
alpha channel, real-time 6-track CD-quality (44.1 kHz and 48 kHz)
digital audio mixing, EDL import and export and 3:1 JPEG compression
(200 kb/frame NTSC, 240 kb/frame PAL). This system is designed for
professional program authors in independent post-production and
high-end corporate video.
MEDIA 100 xs ($24,995)
Media 100 xs, the top-of-the-line real-time digital video system,
delivers maximum productivity and quality with real-time 8-track
audio mixing and real-time preview transition effects at the highest
Media 100 data rates supporting up to 2:1 compression (300 kb/frame
NTSC, 360 kb/frame PAL).
GAUDI ($6,995)
Developed for Media 100 program authors requiring advanced
digital video effects, Gaudi integrates with Media 100 as its
3D-effects and warping engine, providing sophisticated effects
creation and an easy-to-use interface to deliver stunning output
results indistinguishable from those created with proprietary
broadcast effects systems costing thousands of dollars more.
Media 100 Hardware Leadership:
VINCENT 601 and THEO Superprocessor
Media 100's recently announced Theo superprocessor (targeted for
mid-1997 availability) will augment the Media 100 Vincent 601
architecture with additional power, quality and functionality. The
new architecture enables Media 100 to be the first
personal-computer-based digital video systems fully compliant with
the broadcast-industry standard CCIR 601 recommendation. The
extended architecture will offer 4:2:2 digital component signal
processing exclusively in the YUV color space; SMPTE-259 serial
digital input/output; user-selectable pixel displays (640 x 480, 720
x 486, 768 x 576, 720 x 576); a Movie-2 bus connector; and a second
JPEG codec for real-time, dual-stream capability, enabling
online-quality processing of transition and 3D effects.
PLATINUM SUPPORT SERVICES
Media 100 customers may take advantage of the most responsive and
comprehensive value-added technical support program in the industry:
Platinum Support Services. Comprising Platinum One-Stop Technical
Support, Platinum Advanced Exchange, Platinum Extended Warranty and
Platinum Software Update, Media 100 Platinum Support Services lets
subscribers tailor the level of service to their specific needs.
Customers may also select Platinum Plus, which includes all four
service offerings at an attractive bundled price. Collectively,
Platinum Support Services provide:
-- Unlimited toll-free telephone calls
-- Technical support coverage from 8 a.m. to 8 p.m. EST,
Monday - Friday
-- Discounts on new products
-- Quarterly Development Update newsletter
-- Optional coverage 24 hours a day, 7 days a week
-- Automatic software updates
-- Media 100 loaner systems
-- One additional year of warranty support, including all parts and
labor
Existing customers currently subscribing to Platinum Software
Update will be automatically upgraded to new functionality and
performance enhancements available from the new Media 100 product
line. Additionally, Media 100 Inc. has launched a promotion
(through March 21, 1997) that enables customers who are not currently
subscribing to Platinum Software Upgrade to upgrade to the new models
at favorable pricing.
About Media 100 Inc.
Media 100 Inc. of Marlboro, Mass., USA is a public company
(NASDAQ: MDEA) focusing solely on the digital media marketplace.
Since 1993, its flagship product line of award-winning Media 100
online digital video systems have redefined how, where and who
creates digital video and multimedia programs by making program
creation simpler and more affordable. Approaching 10,000 customers
in more than 50 countries worldwide, Media 100 digital video systems
are used in the creation of programs for broadcast, video, animation,
multimedia, CD-ROM and the Internet.
Information on Media 100 Inc. and its Media 100 line of digital
video systems can be accessed via the Internet at
media100.com .
-0-
Note to editors: To obtain more information on Media 100 Inc.,
including interviews, photos and graphics, or customer stories,
please contact Patrick Rafter at (508) 460-1600 ext. 877 or visit
The Media 100 Nonlinear News Desk online newsroom at
media100.com.
Media 100 and the Media 100 logo are registered trademarks and
Gaudi, Platinum, Theo and Vincent are trademarks of Media 100 Inc.
All other products and brand names are trademarks or registered
trademarks of their respective holders. All specifications are
subject to change.
--30--lm/bos*
CONTACT: Patrick Rafter Jim Sheehan
Media 100 Inc. The Weber Group
(508) 460-1600 ext. 877 (617) 520-7030
prafter@media100.datx.com jmsmuldoon@aol.com
KEYWORD: CALIFORNIA
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