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From: S. maltophilia10/22/2025 7:04:03 PM
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Tom Daly

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We uploaded a fake video to 8 social apps. Only one told users it wasn’t real.Facebook, TikTok and other major platforms do not use a tech industry standard touted as a way to flag fake content, tests using AI-generated videos found.

October 22, 2025 at 6:05 a.m. EDTToday at 6:05 a.m. EDT

Analysis by Kevin Schaul

As new artificial intelligence tools generated a cascade of increasingly realistic fake videos and images online, tech companies developed a plan to prevent mass confusion.

Companies such as ChatGPT maker OpenAI pledged to imbue each fake video with a tamperproof marker to signal it was AI-generated. Social media platforms including Facebook and TikTok said they would make those markers visible to users, allowing viewers to know when content was fake and experts to trace its origins.

The system was supposed to provide a digital ground-truth to help guard against deepfakes disrupting elections or inciting turmoil. Tech companies made it part of their response to government regulators asking for safeguards on AI’s power.

But tests by The Washington Post on eight major social platforms found...

washingtonpost.com

wapo.st
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