The Card example I gave is not necessarily to fill seats, you have to have brand recognition before that happens. Giants stadium never has empty seats, the Jets, on the other hand...
The situation I spelled out, perhaps poorly, is a give away, essentially. You go through the turnstile, you get a Card. Maybe you throw it away, give it to your kid thinking he/she will like the image on the Card, maybe you use it, maybe you buy another.
Its a symbiotic relationship between CCI and the event holder or product producer, both gain from the exchange, and may (MAY) continue to gain in the future. What was an inexpensive give away by the event holder, may return more long after the event is completed. Its inexpensive advertising - less than inexpensive, CCI gets paid for it - and its an easy way to get the name brand recognition started. Re-read (if you can tolerate to) that part of my post #8443 where I talk about affinity marketing; substitute the word symbiotic for affinity, perhaps the relationship and whole marketing concept become more clear.
Think about it, give it a chance. It may work.
TS |
