MSNBC.COM Releases Internet Poll Rating Online Brokerage Services
NEW YORK--(BUSINESS WIRE)--Nov. 4, 1997--Seeking to gauge Internet users' opinions of online brokerage services, the Commerce section of MSNBC on the Internet (www.MSNBC.COM) conducted a poll on the topic. From Friday, October 31, through Monday, November 3, 3776 MSNBC readers responded to five questions rating online brokerage services' reliability and performance. The results are as follows:
1) Which online brokerage do you use?
0% American Express 5% Ameritrade 22% Charles Schwab 7% Datek 3% Discover Brokerage 6% DLJ Direct 24% E*Trade 7% Fidelity 9% Waterhouse 12% Other
2) How would you rate your online broker's performance?
21% Excellent 34% Good 21% Fair 21% Poor
3) How reliable is your broker's web site?
18% Excellent. It's always been there when I need it. 44% Good. It's usually available, but sometimes hard to access during heavy trading days. 19% Fair. Sometimes it's easy to access, often it isn't. 15% Poor. I have frequent, recurring access problems
4) How reliable is your web broker's telephone service?
23% Excellent. It's always there when I need it. 39% Good. It's usually available, but sometimes has long holds or busy signals during heavy trading days. 16% Fair. Sometimes it's easy to access, often it isn't. 11% Poor. I have frequent, recurring access problems, or telephone service isn't offered.
5) How would you rate the financial information available at your broker's website?
20% Excellent. In depth, easy to access, everything I need to trade. 43% Good. There is much information. But I still need to do research elsewhere. 26% Fair. The information is adequate for trading, but not very in-depth. 8% Poor. The service is virtually devoid of useful information
(Percentages may not total to 100% for each question due to non-responses.)
MSNBC is a partnership between NBC, a leading provider of news and information, and Microsoft, the leader in personal computer software and a major provider of Internet online services. Built on the worldwide resources of NBC News, MSNBC is a 24-hour cable news network and an Internet news service at www.msnbc.com. |
