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Technology Stocks : Alphabet Inc. (Google)

GOOGL 315.15

+0.7%

Jan 2 9:30 AM EST

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To: Cyprian who wrote (8528)	3/7/2006 8:48:24 PM
From: Cyprian	Read Replies (1) of 15857

i think this article explains why it is nothing to get excited about... Google inadvertently reveals forecasts In another gaffe, botched report implies 57% sales growth marketwatch.com (snip) While Google took pains to disavow the sales estimates that were disclosed, the information suggests that at least as of late last year, the company was projecting its advertising revenue would leap almost 57% in 2006, in line with Wall Street's current expectations. ................................................................. While the filing didn't elaborate on the $9.5 billion figure, it appears that Google was referring to its gross revenue, a sum that doesn't strip out the cost of payments made to partners that steer Internet traffic to its Web sites. That would imply projected gross advertising sales growth of 57% this year. Google posted $6.1 billion in gross sales last year and $4.02 billion in net revenue. Net revenue does exclude traffic-acquisition costs. "We think the $9.5 billion number implies a net revenue number of about $6.5 billion, which is roughly in line with current consensus estimates," said Ben Schachter, an analyst with UBS Securities. On average, analysts estimate Google will post $6.5 billion in net sales this year, according to a Thomson First Call survey. Some analysts predict Google will generate $9.5 billion in gross sales.

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