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Technology Stocks : Compaq

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To: Elwood P. Dowd who wrote (85607)10/15/2000 3:57:35 PM
From: PCSS   of 97611
 
El, rudedog and Yahoo-er,

My 'concept' for the advertising was:

MAIN BANG for the campaign(s) are the facts that;

(1) CPQ in NOT just a PC Sector company anymore ... that PC revenues are <50% while PC profits are <25% of CPQ's substantials ...

(2) CPQ provides state-of-the-art cradle-to-grave innovative consumer & enterprise solutions


My 'concept" was NOT to sell more IPAQ-ishes.

When you have the opportunity to show 1 & 2 above .... DO IT, re-DO IT and DO IT AGAIN !!! ... sooner or later it'll get through that CPQ is no longer, nor wants to be a PC Sector company.

Michael
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