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S3 DRIVES ADOPTION OF NEXT-GENERATION MEMORY TECHNOLOGY
DDR SDRAM Provides Up to a 3x Increase in Memory Performance
SANTA CLARA, Calif., April 7 /PRNewswire/ -- Establishing a foundation for future multimedia performance advancements, S3(R) Incorporated (Nasdaq: SIII) announced today that it has joined with other industry leaders to drive the standardization of Double Data Rate (DDR) SDRAM memory technology for the mainstream PC industry. Providing up to a 3x increase over today's memory technologies, DDR SDRAM will extend the capabilities of currently used synchronous memory to enable significantly higher levels of performance for tomorrow's PC users.
"Based on existing synchronous memory architectures, DDR SDRAM provides the PC industry with a virtually painless way of achieving significant performance increases, said Neal Margulis, senior vice president of Research & Technology for S3 Incorporated. "Just as S3 was instrumental in migrating the PC platform from Fast Page to EDO DRAM, S3 will work with other industry leaders to drive the adoption of DDR SDRAM as the memory technology of choice for next-generation mainstream PC designs."
S3 -- the first multimedia acceleration company to participate in the review and definition of the DDR SDRAM specification -- is currently working with both the SDRAM II Forum and the Joint Electron Device Engineering Council (JEDEC) to finalize industry acceptance of DDR SDRAM memory technology. On Thursday of last week, S3 hosted a meeting of the SDRAM II Forum at its headquarters in Santa Clara (CA) to finalize the DDR SDRAM specification. On Friday, S3 hosted a meeting with the JEDEC Solid State Memories subcommittee to initiate ratification of the proposed specification.
About S3 Incorporated S3 Incorporated, founded in 1989 with headquarters in Santa Clara, California, is the world's largest supplier of multimedia acceleration hardware and its associated software(a). S3 is committed to applying its expertise in audio, video, graphics and platform acceleration to create innovative and affordable products for the home, desktop and mobile markets. The company's vision for the future is to also bring a rich, consumer electronics-type experience to PC users -- integrating the best available consumer multimedia technologies into the mainstream PC platform.
S3 Website Location: s3.com
Except for historical information contained herein, the matters set forth in this press release, such as statements relating to the company's ability to drive technological developments with the company's growth and expansion into markets, and the ability of the company to successfully integrate new technologies, are forward-looking statements that are subject to risk and uncertainties, including the impact of competitive products and pricing and of alternative technological advances, the timely and successful development and market acceptance of new products and upgrades to existing products, and other risks detailed from time to time in S3's SEC reports.
S3 is a registered trademark of S3 Incorporated. The S3 corporate logo is a trademark of S3 Incorporated. Other marks referenced herein are the property of their respective owners.
(a) Source: Mercury Research (Scottsdale, AZ) SOURCE S3 Incorporated
-0- 04/07/97 /CONTACT: Press: Paul Crossley, 408-588-8664, Pcross@S3.com, or Investor: Sandy O'Haloran, 408-588-8000, Ext. 3994, SandyOH@S3.com, both of S3 Incorporated/
/S3 Incorporated's press releases are available at no charge through PR Newswire's Company News On-Call fax service and on PRN's Web Site. For a menu of S3 Incorporated's press releases or to retrieve a specific release, call 800-758-5804, extension 111409, or prnewswire.com on the Internet./
(SIII) CO: S3 Incorporated ST: California IN: CPR SU: PDT
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Sam |