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Technology Stocks : Apple Inc.

AAPL 278.28

+0.1%

Dec 12 9:30 AM EST

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To: HerbVic who wrote (8653)	2/19/1998 12:53:00 PM
From: Dylan	of 213176

Regarding Dell Computer: <<American sales benefited from a near doubling of the consumer business thanks to the company's burgeoning website, which is now doing $4 million a day in business. By marketing to more sophisticated consumers and avoiding the low-margin "under $1,000" PC segment worked by rival Compaq (NYSE: CPQ), Dell kept its average desktop selling price at $2,000, down 4% from last year but still well above the industry average of $1,296 for PCs sold through retailers. The company's overall average price was $2,600 thanks to 250% growth in the enterprise server and workstation business, which accounted for 11% of sales during the quarter versus just 6% last year. >> This is another reason why AAPL should let UMAX handle the sub-$1000 Mac. -Dylan

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