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Strategies & Market Trends : The Final Frontier - Online Remote Trading

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To: TFF who started this subject	2/26/2001 6:46:42 AM
From: supertip	of 12617

Ameritrade to Launch Three New Online Trading Brands ALL THINGS TO ALL PEOPLE: In efforts to tailor its products to cover all segments of online investing, Ameritrade said it will soon offer three new trading brands. Ameritrade Pro will be geared towards the highly active professional and semi- professional trader, while Ameritrade Plus will provide a higher level of personalized investing services. The third, Freetrade, is intended to be a virtual, commission-free transaction platform. The regular Ameritrade brand will continue to exist as the value-oriented approach to self-directed investing. Ameritrade Pro, which will offer quick trading executions and access to more advanced stock quotes, is being created to capitalize on the firm's planned $67.3 million acquisition of Houston-based software provider TradeCast, which offers direct- access trading through online trading software that connects customers to exchanges. Ameritrade Plus will be the most expensive offering, the company said in a statement, without mentioning what features will be the focus of the new brand.

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