InfoSpace (INSP): Where GNET went! Message Board

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Technology Stocks : InfoSpace (INSP): Where GNET went!

INSP 79.40

-1.7%

Jan 23 9:30 AM EST

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To: Urlman who wrote (878)	1/15/1999 10:41:00 PM
From: B. A. Marlow	of 28311

Just saying killpop's promo is a little "in your face." Sort of a graffiti proposition where it could be classy and engaging. Your responding that "feedback has been...positive" reminds me of a debate I had with Procter & Gamble's advertising manager while I was in business school. I asked him why Wisk detergent's "ring around the collar" commercial was crude, annoying and insulting. He responded arrogantly that their 'focus group testing' had shown it to be very effective. I said, "Oh really? Relative to what?" A year later, he looked me up and offered me a job. (Honored, but I passed.) Not sure they even make it any more. Think about it. BAM

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