Scientific Atlanta -SFA- going up ??? Message Board

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Technology Stocks : Scientific Atlanta -SFA- going up ???

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To: JCS who wrote (864)	8/10/2000 8:28:23 AM
From: Allegoria	Read Replies (1) of 1045

PowerTV Executive Summary: When oh when will they spin me off???!!! This paper introduces an innovative operating system (OS) for digital set-top boxes that will enable a wide range of services for the interactive television marketplace. Called PowerTVTM, this robust OS provides an open platform for developing and delivering interactive services and multimedia content to consumers across broadcast and client/server networks. The PowerTV solution represents a completely new approach to interactive multimedia, one that was developed specifically for implementation in an environment populated by multiple, competing suppliers of digital set-top boxes. The paper begins by describing the factors leading up to interactive TV, the key market players, and projected industry growth. It then defines the many challenges facing digital set-top box manufacturers and network operators: Real-time multimedia delivery Consumer expectations for ease of use, reliability, convenience, and entertainment value Consumer price constraints Mixed services and transmission options Multiple developer platforms A wide variety of applications, each with different run-time requirements A developing marketplace with evolving needs The heart of the paper discusses how PowerTV addresses these challenges. Rather than adapting existing technologies to the digital set-top box marketplace, PowerTV takes a fresh approach. Every aspect of the PowerTV architecture reflects its singular focus--interactive, consumer-driven multimedia. Its modular design easily scales to a variety of set-top box delivery platforms, and its media-rich, three-tiered development environment enables new classes of multimedia applications. The paper concludes with an overview of the PowerTV architecture and its different delivery configurations. Ref: powertv.com

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