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Pastimes : CNBC -- critique.

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To: Khris Vogel who wrote (886)4/9/1998 8:21:00 AM
From: Thomas G. Busillo   of 17683
 
Khris, they've perfected the art of becoming part of the news they're covering.

The thing that's funny about the vaunted "3 1/2 hour DOW 9000 special" is that no matter when or if the DOW closed above 9000, CNBC was still going to be broadcasting from 4 p.m. to 7:30 p.m. anyway. Instead of calling it Market-Wrap, Business Insiders, whatever, they pretty much managed to package their normal daily 3 1/2 post-close coverage as a 3 1/2 hour "special".

It wasn't that the DOW 9000 event deserved 3 1/2 hours. It's just that it was the amount of programming time they had to kill.

If you think about it, yesterday's 4-7:30 slot could have been called the "3 1/2 Hour DOW 8900 on the Way Down Special" <g>

Good trading,

Tom
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