Brian, re: "Where have you been the last four year?"
Some of the time, I've been on this thread complimenting Intel on their marketing expertice, which I still consider underestimated as a factor of their success vs. their technology. My point was that TV advertising on the Super Bowl is a departure from their current strategy, which has been mostly "business" oriented programming (although VERY lately this has expanded some). My "mainstream" comment was meant to mean that they were focusing on the consumer, sorry if I left you with the wrong impression, it was unintentional.
To repeat previous observations (please click NEXT if you've read this), with MMX Intel has finally come out with "destination" product for the consumer. The average consumer, one year from now, will be looking at almost any game and/or any graphic intensive software package and will see an Intel MMX logo, and know that he needs an MMX computer to run that application to it's full potential. This is verticle marketing at it's best, and what Microsoft has been so good at (with their windows logo on software). The Intel Inside logo will now be on SOFTWARE!, a very significant development.
Brian, IMHO, Intel marketing has done a great job, but, if they play it right, MMX could be their best yet.
John |
