News on LEDS
Tuesday April 27, 9:02 am Eastern Time
Company Press Release
NBA Legend Jerry Lucas to Appear On Mancow Radio Show to Promote
Lucas Educational Systems' Products and New E-commerce Website
TalkShow to Air on May 5th Following Website Launch on May 1st
TEMPLETON, Calif.--(BUSINESS WIRE)--April 27, 1999-- Lucas Educational Systems, Inc.(OTC BB:LEDS - news) today announced that Company
President and CEO Jerry Lucas was invited to appear on the Mancow morning talk show, which will air Wednesday, May 5th to over 1 million listeners per minute
through a nationally syndicated program on affiliate stations in 23 states.
The half-hour interview will focus on the Company's proprietary Lucas Learning System(tm) product line, as well as its new Internet marketing campaign and
e-commerce website that is being launched on Saturday, May 1st at www.jerrylucas.com. The interview will air live at 8:00 a.m. CST out of Chicago, where the
Mancow morning show is ranked first among people age 18 to 54.
''Since our unique learning techniques are easy and fun, I believe the talk show network will provide a superior means of promoting the product line and
demonstrating its value,'' Lucas said. ''As we approach the launch date for our online subscription store, I am growing very excited to witness the tremendous
customer response we anticipate. Based on results of our demonstration site, which has logged more hits than we anticipated, we expect the new e-commerce store
to translate into a significant revenue stream.''
The Company said it is holding discussions with a number of local and national TV and radio networks in order to leverage Lucas' celebrity endorsement as a former
NBA star and renowned educational figure, Dr. Memory(tm). He will use the appearances to demonstrate the ease with which the Company's educational system
enables people of all ages to increase their ability to retain information. The appearances are part of the Company's aggressive marketing campaign to raise
awareness of its proprietary learning systems and subscription website.
Lucas Educational Systems, Inc. produces, markets, and distributes proprietary learning and memory techniques and related products developed by NBA legend
Jerry Lucas over the past 25 years. The Company promotes its products through guest appearances by Lucas on the Home Shopping Network and variety talk
shows, short commercials, educational seminars, direct email, and the Internet.
This press release may contain forward-looking statements made pursuant to the ''safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995.
Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's
products, product demand, competition, and other risks and uncertainties detailed from time to time in the Company's periodic reports filed with the Securities and
Exchange Commission. This and additional information can be found on the Company's website at www.jerrylucas.com or can be obtained from the Company upon
request.
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