Audio and Radio on the Internet- NAVR Message Board

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Technology Stocks : Audio and Radio on the Internet- NAVR

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To: Annette who wrote (9045)	2/25/1999 11:52:00 PM
From: NoGuano	Read Replies (2) of 27722

From BusinessWeek (online) todays...you can get the paper version this week, or If you subscribe, you can access online version. "Online Radio: A Sleeping Giant of a Market? AS THE INTERNET BOOMS, SO does the popularity of Net radio. A recent study released by the Arbitron Co. and Edison Media Research reveals that 13% of the American public has listened to the radio online--twice the figure reported six months ago. Among Internet users, one in four has tuned in to online radio. The findings send a loud message to the radio industry: There's a growing E-commerce market to be tapped. Of consumers buying music online, 23% say they would prefer to do so from radio station Web sites. What's more, Web sites, unlike traditional radio, let advertisers show what products look like and provide coupons to clip. ''By embracing the Internet, [radio stations] become a whole lot more than just radio,'' says Greg Verdino, vice-president and general manager for Arbitron NewMedia Internet Services. Time to log on to your favorite show." -happy investing!!! -N.G.

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