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Technology Stocks : Information Architects (IARC): E-Commerce & EIP

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To: Larry Brew who wrote (9082)	12/3/1998 1:23:00 PM
From: Larry Brew	of 10786

ALYD and Olgivy....... I was curious just what Olgivy was going to do to solidify ALYD's position in the marketplace. I had envisioned them as a pump and post firm hyping their clients like ALYD. Never being a part of marketing, it's an entirely new field to me. The reality: Olgivy will go to ALYD's client base and quiz them as to how they feel about ALYD's current y2k support, and would they be willing to create new contracts with ALYD based on past experience. It's all about feedback from ALYD's customers and relaying the results to ALYD that they may bend their strategies to meet these customer requirements. One more note on investor inquiries to ALYD. I'd say rather than trying to develop an ongoing dialog with ALYD, let them know issues you'd like discussed at the annual meetings. At TI, a form was passed to employees prior to the annual meeting to be dropped in a question/answer box. A good system. Management could review ahead of time, sort and respond to frequently asked pertinent information. Still waiting for my order to fill. In true fashion I split the bid ask spread. Oops, just filled. 8 13/16. :-) Next e-commerce Larry

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