AGENCY.COM to Develop Multi-Platform iTV Presence for Europe's Games Gateway
iTV Global Practice Area Wins Development Agreement with gameplay PLC
NEW YORK, Apr 5, 2000 /PRNewswire via COMTEX/ -- AGENCY.COM (Nasdaq:
ACOM),announced today that its Interactive TV and Broadband Practice Area was
awarded a contract to develop interactive television games by gameplay PLC,
Europe's gateway to games. The agreement covers the development and
implementation of entertainment solutions across interactive TV channels that
allow users to browse, play and buy games through their television.
AGENCY.COM will build the iTV gaming presence for gameplay on digital TV
platforms throughout Europe. In addition, AGENCY.COM will grant gameplay the
exclusive European licensing rights to a library of existing games for set-top
boxes, and will develop additional games over the next two years.
Mark Bernstein, CEO of Gamplay.com PLC said, "This move will significantly
enhance gameplay's overall iTV strategy moving into Europe. We are now in a
position to offer our digital broadcast partners a world class games portal with
state-of-the-art technology and entertainment. We are delighted to be working
with AGENCY.COM, which in our view is one of the world's leading interactive
consulting companies. AGENCY.COM's ideas about the world's interactive futures
are very much in line with gameplay's vision and their iTV application
developers will continue to keep gameplay at the forefront of the digital
revolution."
Although the initial agreement focuses on the development of interactive
television solutions, it is expected that the partnership will extend across
multiple digital channels including Internet and emerging wireless technologies,
over the course of the next two years. The work will be led and developed out of
the AGENCY.COM : Copenhagen office, the center of excellence of the company's
global iTV and Broadband practice area.
Joergen Lembke, Regional President of AGENCY.COM: Copenhagen and Worldwide VP of
the Interactive TV Practice Area said, "We have been at the forefront of iTV
development and services since the advent of the technology. This commitment
from gameplay is a testament to our groundbreaking leadership role in this
marketplace, and we are proud to be the exclusive interactive gaming developer
for leaders in their own right."
Michael Mathews, Executive Vice President and Chief Operating Officer of
AGENCY.COM: Europe said, "This gameplay agreement continues to leverage key
advantages that we, as a leading iTV developer, offer our clients: the ability
to utilise our proprietary core software libraries to develop iTV client-side
applications more efficiently and at superior performance levels; give our
clients the ability to license our existing applications (in this case, gaming
applications) to achieve unprecedented time-to-market; and the ability to build
integrated transactive businesses simultaneously across multiple digital
channels."
About The iTV and Broadband Global Practice Area
The iTV Group of AGENCY.COM headed out of Copenhagen, Denmark are the global
leaders in digital interactive broadcast services. The company offers a variety
of services and solutions through Multiple Digital Channels including WAP,
Internet and Interactive TV on a global basis. Interactive TV clients include
Tele Danmark, Telia, Teracom, ForeningsSparbanken, Irish Multichannel,
MediaKabel and Open ... .
About AGENCY.COM
AGENCY.COM is a leading global Internet professional services firm. The company
provides an integrated set of strategy; creative and technology services that
help take clients from concept to launch of their Internet businesses. Founded
in January 1995, AGENCY.COM is headquartered in New York and has U.S. offices in
Boston, Chicago, Dallas, New York, Portland (OR), San Francisco, and Woodbridge
(NJ) and Vail (CO) with international offices in Amsterdam, Copenhagen, London
and Paris and an affiliate office in Singapore. AGENCY.COM serves a broad and
diversified global client base in a variety of industries including 3M, British
Airways, Bank of America, Colgate-Palmolive, Compaq, Heineken and Texaco. For
more information, please visit our Web site at www.agency.com/investors or call
our Investor Relations line at 212-358-2702. To receive press releases going
forward, please send contact information to invstors@agency.com or call
1-877-721-3006 for a fax copy.
Matters discussed in this release may include forward-looking statements that
involve risks and uncertainties, and actual results may be materially different.
Factors that could cause actual results to differ are stated in the company's
reports and other documents filed from time to time with the Securities and
Exchange Commission including the prospectus included in its Form S-1
Registration Statement dated December 8, 1999.
SOURCE AGENCY.COM
(C) 2000 PR Newswire. All rights reserved.
prnewswire.com
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CONTACT: US Press: Lee Foley Race, VP, Corporate Communications of
AGENCY.COM, 212/358-2676, investors@agency.com, lrace@agency.
om; Evan Goetz,
212-850-5639, evan@morgenwalke.com, Jackie Turner, 212-850-56
5, Investors:
Corey Cutler, or Cheryl Olson, all of Morgen-Walke Associates
212-850-5600,
for AGENCY.COM; Investor Relations Line: 212-358-2702; Europe
n Press:
Jordana deMello, Marketing and Communications, Europe of AGEN
Y.COM: London
+44-20-7573-5900, jordana@agency.com
KEYWORD: New York |
