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Pastimes : Clown-Free Zone... sorry, no clowns allowed

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To: marginmike who wrote (91280)4/7/2001 10:37:26 AM
From: Stock Farmer  Read Replies (3) of 436258
 
CREDIT as substitute for cash...

Particularly at fast food joints.

This is reasonable behavior even in high liquidity of consumers.

Fast food consumer is preselected with bias for for convenience... cost is not necessarily an object. Analyze on that basis..

Transaction Cost of cash = time to go to the ATM etc. as a Special Trip for No Other Purpose.

Transaction Cost of credit = differential time (auth/signature) time is invested at point of sale and, as fraction of total transaction, incrementally negligible.

Transaction Cost of Debit = similar to credit, except for lower penetration of debit cards. Consumer tends to preference these for groceries & cash access.

Compare all three: I can understand preference factor completely.

One thing internet is driving is processing of transactions for credit cards much faster.

FWIW.

John.
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