Islander,
Do you believe 10 or 20 million people might buy a book or a CD or something else from Amazon.com by 2001?
If I got the figures correctly from the current 10Q, AMZN had 2 mil. customers, and made about 200 mil. in sales. That's about $100 (gross) sales/customer. Using that number, then 20 mil. customers (a big number), would give you 2 Bil. in sales. Right now, AMZN trades at 6B in market cap., so we'll call it fairly valued at 3x sales, if: AMZN's stock price stays where it is for the next five years (an ave. 60% growth rate in sales gets AMZN to 2B in 5 years).
Currently, AMZN nets 20% (approx) of sales as "gross profit". This is the money left after paying for the books that are sold. That figure would give a hypothetical 400 mil. in gross profit in 2003. From that, subtract about 50 mil. to pay off the first junk bond interest payment, so that leaves 350 mil. As of Mar-98, sales/marketing, R&D, and G&A totaled 30 mil. in the quarter, or $120 mil. annually. Assuming only a 10% increase in these costs per year, they'd be about 1.6x higher thnn now, in 5 years, or 200 mil. That leaves 150 mil. in earnings. or $2.75/shr. At today's price of $140, and given this optimistic scenario ... AMZN would be trading at 50 times earnings _if_ the price stays the same as today ($140). Doesn't leave a lot of room for growth. |