America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: John Howell who wrote (915)	1/1/1997 5:53:00 AM
From: Zoltan!	of 13594

I'm sure he knows better what AOL is doing than AOL does and his prediction seems clearly aimed at AOL since AOL has been aggressively touting ad revenue as its salvation: Bill Gates' prediction #3 for 1997 - " Advertising revenue on the Internet will soar but not as high as some expect. Companies developing advertiser-supported content for the Web will be disappointed when only about a quarter of the total ad revenues they anticipate actually materialize." from Bill Gates: Predictions For 1997 By BILL GATES Distributed by New York Times Special Features nytsyn.com Easy bet Gates' prediction is not pie-in-the-sky, but rather based on solid research. Assuming Gates is correct, what does that portend for this week's business model? Regards

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