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Technology Stocks : Information Architects (IARC): E-Commerce & EIP

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To: Grashopper who wrote (9156)	12/16/1998 3:34:00 PM
From: Larry Brew	Read Replies (3) of 10786

Larry Boy, << PARTING SHOT -- A SPECIAL POST FOR YOU >> Alyd's future venture in e-commerce has been a critical reason for me to either maintain or upside my position in ALYD. I've e-mailed Ogilvy and Tom Dudcick asking for direction in this area from Tom, and Ogilvy, as to their alliance with Alydaar. No responses. Attached is from Ogilvy's web site. It will be clear why it's of little importance to them to respond. Alyd's home page has no mention of their efforts into e-commerce and can only respond "it's in their future." So who's their customers? Below, from 'public affairs' on Ogilvy's web site. Communicating effectively to a SKEPTICAL audience can require the support of independent, third-party experts. The Public Affairs Practice can identify third parties who are POLITICALLY influential and have a STAKE in the issues. SHREWDLY managed, these individuals bridge the CREDIBILITY issue and refine a message for a SPECIFIC audience, helping a client advance its position through other voices. Larry

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