Creative Labs (CREAF) Message Board

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Technology Stocks : Creative Labs (CREAF)

CREAF 0.411

+11.2%

Dec 8 12:12 PM EST

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To: relentless who wrote (9175)	1/28/1998 10:15:00 PM
From: Jon Tara	Read Replies (2) of 13925

I beleive that the R&D that was written-off is R&D that will not go forward. This was primarly Ensoniq. I think this tells us something of what CREAF has in mind going forward. I beleive that they bought Ensoniq mainly to put a competitor out of commission, capture a brand name and their customers. I beleive that they will be phasing-out the current Ensoniq products and phasing-in their own PCI products. There have been comments here expressing confusion about what Creative was going to do with two PCI product lines. I think we now know - in this case, Creative bought market share, not technology.

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