This clip from the Newsweek poll article covers crucial favorable/unfavorable changes:
"But in general, the poll suggests the McCain campaign has failed to negatively define Obama in the way that it might have wished. A large majority of voters in the survey, 62 percent, now say they have a favorable view of Obama, versus 32 percent who have an unfavorable view. That's actually a small improvement, within the margin of error, for Obama over two weeks ago, when his favorable/unfavorable ratio was 60/36. By contrast, 50 percent of voters now say they have a favorable view of McCain, while 44 percent say they have an unfavorable view--a result that is basically unchanged from two weeks ago, when 51 percent had a favorable view of the Republican candidate and 45 had an unfavorable view. Despite repeated attempts by the McCain campaign to raise fears about the specter of one-party Democratic rule in Washington, only 34 percent of voters say they think Obama is too liberal, while a majority, 56 percent, say they think Obama's views on major issues are "about right." |
