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Technology Stocks : Apple Inc.

AAPL 280.65

-1.2%

Dec 4 3:59 PM EST

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To: Phillip C. Lee who wrote (9247)	3/10/1998 8:36:00 PM
From: Robert Boylin	Read Replies (3) of 213173

>>IBM can afford to try and error due to its huge various sources...<< The NC market's prime importance to IBM and SUN is to head off Microsoft's use of Merced and NT to invade their server and big iron strengths by utilizing Java's flexibility. You failed to mention IBM's intense Java applet development using thousands of programmers world wide. Both Sun and IBM realize that "Windows everywhere" means more than desktop dominance and threatens their core market strengths. It appears that HP has been successfully "rolled" by Redmond and Intel to become an ally in order to survive. Their joint venture with Intel will keep some of their chip R&D alive a while longer; but Intel isn't the friendliest bedfellow. Apple's NC strategy is different than both IBM and Sun. Their strengths of "ease of use" can be leveraged into IS departments should Rhapsody deliver superior performance and easier in-house programming. Education and the home/entertainment appliance markets are also targets for obvious reasons. Job's promise of a "superior" Java platform added to Rhapsody's cross-platform flexibility increases it's chances in the corporate and institutional markets. Apple's "public" image would benefit enormously should their home/entertainment device design gain market impact. Using PowerPC technology cements current allies and leverages superior capabilities at a critical moment. Motorola could be an important ally for it's future profits as well.

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