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Microcap & Penny Stocks : TIGI : Building Innovative Marketing Relationships
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To: ztect who wrote (90)2/1/2000 11:30:00 AM
From: ztect  Read Replies (1) of 177
 
(q+a) Promo Card Math VS Cause Driven Marketing

By: AlanC
Reply To: 42633 by ztect
Monday, 31 Jan 2000 at 9:14 PM EST
Post # of 42724


Thanks Z. I think that's a pretty realiztic analysis. Since you're
on a roll now how about backing into the UCP projections to determine
the gross revenues TSIG might expect if UCP were successful in
reaching their fundraising goal through this medium. LOL

--------------------
AlanC. No clue about UCP.

If Miller or another company does a promo,
each promo may generate similar % returns.

Revenue numbers will be contigent upon
distribution amount and to whom. A targeted
group more likely to activate will result in
a higher percent of activation, buy through and reload.

As for "cause" driven, that's harder to model
because card sales aren't finite, plus all
past projections for other deals were based on
participation that didn't materialize as hoped.

I think the corporate deals are better.
Upfront money for cards, no commitment or hard sell for
promo card recepient, and exposure from corps
more experienced at advertising.

P. Henry in my conversation with him said, if I'm
not mistaken, that the corporate deals will be the
ones more agressively pursued.

Now think about a four city NCAA road to the final
four Coke promotion w. 200,000 cards in each region
for each regional final. And another 200,000 for
the final four game targeted to 17 through 22 years
old another large cd buying internet savy demographic
with disposable income.

Multiply the prior math by (5) five and that's
over two million revenue before additional cd sales
based on 40% activation and 10% reloads with NO
advertising costs.

What's tsig's burn rate again?

The one promo exceeds it. The second promo
if done as per my hypothetical design could actually
lead to positve cash flow.

Let's hope Coca Cola think the deal is great for them too.

z
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