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Technology Stocks : America On-Line: will it survive ...?

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To: rhet0ric who wrote (9315)4/4/1998 2:10:00 PM
From: Glenn D. Rudolph   of 13594
 
12/18/97 Computergram Int'l (Pg. Unavail. Online)
1997 WL 15786407
Computergram International
COPYRIGHT 1997 Apt Data Services Ltd. (UK)) Copyright 1997 Information
Access
Company. All rights reserved.

Thursday, December 18, 1997

No. 3314

AOL SCORES $40M EXCLUSIVE DEAL WITH BARNES & NOBLE
Subscription: $995 per year as of 1/97. Contact APT Data Services Ltd.,
12 Sutton Row, London WIV 5FH, UK. Phone 44-171-208-4200. Fax
44-171-439-1105.

Barnes & Noble.com has expanded its relationship with America Online
Inc's AOL to the tune of $40m over the next four years. The book
retailing giant's online subsidiary has signed a contract with AOL
Networks that will make it the exclusive bookseller on the 10
million-member proprietary online service. The two had a previous
agreement that made Barnes & Noble the exclusive bookseller on the AOL

Marketplace area of AOL.com. The deal gives Barnes & Noble extensive
placement throughout most of AOL's service, including links from the
various channels to Barnes & Noble titles in that particular area of
interest. But the most appealing feature of the deal for Barnes & Noble
is that it shuts the door on the competition, as other online
booksellers - such as Amazon.com - will be prohibited from advertising
on the proprietary AOL service for the term of the arrangement.
Amazon.com, however, remains the exclusive bookseller on AOL's web site
(AOL.com) and its AOL NetFind search engine.

---- INDEX REFERENCES ----

COMPANY (TICKER): Barnes & Noble Inc.; America Online Inc. (BKS AOL)

ORGANIZATION: AMERICA ONLINE INC. BARNES AND NOBLE INC.

KEY WORDS: COMPUTERS

NEWS SUBJECT: High-Yield Issuers (HIY)

INDUSTRY: Publishing; Information & On-Line Services; Media;
Consumer & Household Services; Consumer Products & Services; Limited
Product Specialty Retailers; All Specialty Retailers (PUB IAS MED CSV
HOU OTS RTS)

REGION: United States (US)

Word Count: 164
12/18/97 COMINTL (No Page)
END OF DOCUMENT
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