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Technology Stocks : Full Disclosure Trading
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To: Gottfried who wrote (9349)10/6/2004 7:09:19 PM
From: Sam Citron   of 13403
 
OT

Of course, SIRI is free to imagine that paying Stern half a billion dollars over 5 years is going to give them the irresistable testosterone demographics that car advertisers apparently crave.

Here is how SIRI's CFO closed the cc today:

Dave Frear - Sirius Satellite Radio - CFO
I just want to add one last point on this so everyone
understands that it fits into an existing context and plan that
Sirius has always had. But we believe that when you look at
the male car-buying public, 18-49, we always believed we
wanted a spectrum of related content to that exact car buying
public. And when you look at some of the things we have
announced already between faction, our outdoors sports
channel with Tony Hawk and other athletes, the Maxim
channel with Maxim Magazine now Howard Stern and the
NFL we believe when you look at 18-49 year old males who
go in to buy cars, we have the definitive content that anyone
of any age would want.
online.wsj.com

I don't fit this demographic, so I will refrain from commenting.

I had been looking for a pair trade to play the "death of radio" theme and seriously thought about a long SIRI position. But after reading this transcript, I must reconsider.

Sam
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