(BSNS WIRE) Itronics Marketing ``Second Generation'' GOLD'n GRO Liquid Fert
Itronics Marketing ``Second Generation'' GOLD'n GRO Liquid Fertilizer Products,
Ships First Tank Truck Load of Product From Reno Facility
Business Editors/High-Tech Writers
RENO, Nev.--(BUSINESS WIRE)--Oct. 15, 2001--Itronics Inc.
(OTCBB:ITRO) today reported that its subsidiary, Itronics
Metallurgical, Inc., has completed development of three "second
generation" GOLD'n GRO liquid fertilizer products. Also, this month it
shipped its first tank truck load of product from its Reno processing
plant.
"The second generation GOLD'n GRO products incorporate new
formulation technology and improve the nutrient availability to the
plants being fertilized," said Dr. John Whitney, Itronics President.
"One of the products improves plant rooting and root growth, another
of the new products is for general use for young plants that are
already started, and the third is a specialty product for general use
in all horticultural and agricultural markets."
"Truck load or partial truck load orders have been received for
each of these new products, which are being used in the nursery,
vegetable, turf, citrus, and fruit tree markets," Dr. Whitney said.
"With tank truck loads being shipped out of Reno, sales of GOLD'n
GRO fertilizer for the fourth quarter are expected to be 5 to 10 times
higher than in the prior year, both in volume and revenues," said Dr.
Whitney. "Sales in the first part of October are already significantly
greater than last year's fourth quarter total."
Itronics, through its subsidiary, Itronics Metallurgical, Inc., is
the only company in the world with the technology to extract more than
99 percent of the silver and virtually all the other toxic heavy
metals from photowaste and to convert the resulting liquid into
environmentally beneficial, chelated, multinutrient liquid fertilizer
products sold under the trademark GOLD'n GRO. Itronics was recently
selected as one of five finalists for the 2001 Kirkpatrick Chemical
Engineering Award, the most prestigious award in the chemical process
industries.
Itronics Inc. is one of Nevada's leading process technology
development companies and a world leader in photochemical recycling.
Headquartered in Reno, Nev., it specializes in recycling technology
development, photobyproduct recycling, silver refining, and technical
services for the mining and recycling industries. Dr. John Whitney,
Itronics' President, was selected as Nevada's Inventor of the Year for
2000 and is a member of the Inventor's Hall of Fame at the University
of Nevada, Reno.
VISIT OUR WEB SITE: www.itronics.com
The statements in this news release that are not historical facts
or statements of current status are forward-looking statements as
defined in the Private Securities Litigation Reform Act of 1995 that
involve risk and uncertainties. Actual results may differ materially.
--30--jp/sf*
CONTACT: Itronics Inc.
Paul Knopick, 888/795-6336
KEYWORD: CALIFORNIA NEVADA
INDUSTRY KEYWORD: CHEMICALS/PLASTICS ENVIRONMENT PRODUCT
SOURCE: Itronics Inc.
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