TIGI : Building Innovative Marketing Relationships Message Board

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Microcap & Penny Stocks : TIGI : Building Innovative Marketing Relationships

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To: ztect who wrote (93)	2/1/2000 11:32:00 AM
From: ztect	Read Replies (2) of 177

(ma) Realistic Returns- Faulty Assumptions? By: nternetguy Reply To: 42633 by ztect Monday, 31 Jan 2000 at 9:48 PM EST Post # of 42724 Ztect, I would like to point out that reality in the retail class of trade dictates a true redemption rate of purchasing at 3% based upon Nielsen and info scan. However, based on the popularity of CD's and the target audience heavily pursued , it is likely the redemption rate for this promotion was much higher to about 10%. I can't presume or begin to forecast how many of these targeted consumers reactivated the cards. I thought I would just share % ON normal retail buying practices with couponing, giveaways, and premiums. Long and strong on TSIG ------------------------------- nternetguy...... I believe those rates are based on mass marketing models not on targeted demographics. When you note % On normal retail buying practices such practices tend to be mass approaches that get the much lower rates you indicate. Mass mailers, et cetera typically receive 2% returns from what I've read. Most internets are still using mass marketing approaches that only direct traffic to sites at considerable costs for eyeballs. z

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